Alterations store and the dry cleaners behind Alpha are two separate businesses. Why is he pointing this out? Aaron Marino of alpha m. says you can save money and negotiate with alterations and dry cleaners.
If you need a precise alteration, take your piece (such as a sport coat) to an alteration store rather than a dry cleaner. However, you take your pants to be hemmed at the dry cleaner to save money. You can also negotiate with alterations and dry cleaning. A lot of times, not to lose the business, they will agree. You can save money in the long run.