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How to Choose a New Men's Cologne or Fragrance

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Cologne 101
Do you not know how to pick out a new men's cologne or where to start? Do you have an Axe body spray addiction? Do you not wear *real* cologne? Without a strategy, picking out a new cologne can be a daunting task, frustrating, and headache-producing. Aaron Marino of alpha m. gives a few tips on how to pick a new signature fragrance.

Alpha recommends going to department store as opposed to a shop like an Ulta because the sales associates are more knowledgeable at a department store. Once at the department store:

  • Make a beeline to a sales associate and tell them what you are looking for.
  • Then use these three questions to help you get started with the sales associate: (1) what's new? (2) what's popular? (3) what's your favorite scent?
  • Let them bring the colognes to you.
  • Don't spray anything on you! Spray on a paper strip and then wave in front of you to smell it. Then smell the coffee the beans to clear the scent.
  • When you find one that you really like, remember it and leave the store. Walk around for about 20 - 30 minutes. Go back to the cologne and smell it. If you still love it, that's the one for you.
  • When deciding on the size of the bottle, beware of the sticker shock. Alpha buys the small bottle first, generally, although he's wasting money as dollar per ounce is $5 - $10 cheaper for the big bottle. If you are looking to save money, buy the big bottle.


This is the alpha m. system for men's cologne selection. It's simple but it's the most effective and non-nauseating way to go about doing it

Past Topics

New Topics Added Weekly!
Cologne 101 | Basic Fragrance Terminology  -
March 14, 2014
Subscribe to Alpha M. on YouTube Aaron Marino of alpha m. translates some basic cologne knowledge. He kicks things off with a breakdown of various fragrances on the market and what they mean to the average guy. Alpha warns that he will be mispronouncing many words. Categories include: perfume, eau de parfum, eau de toilette, and eau de cologne. The big difference between all four categories is thRead More»
The Fragrance Fog | Cologne, Deodorant, Shampoo, Body Wash, Hair Product, Aftershave  -
March 7, 2014
Subscribe to Alpha M. on YouTube How to Wear Men's Cologne Grooming Lounge- Recipe for Men's Antiperspirant Deodorant Grooming Lounge- Best for Last Aftershave We are using more and more grooming products so there are more and more scents. How do you avoid fragrance overload? Aaron Marino of alpha m. says that all of these grooming products have fragrances, and all companies want to smell the bRead More»
Dior Homme Review | Men's Cologne and Fragrance -
February 18, 2014
Subscribe to Alpha M. on YouTube Dior Homme Dior Homme @ Macy's: Exclusive Lunch and Distribution Burberry Brit Rhythm Review | Men's Cologne and Fragrance Alpha has found his fragrance soul-mate. Although he's not a cologne expert, he knows what he likes and he knows what he wants. After his last review (see link below), the cologne aficionados were sent into hysteria. People were sending him haRead More»
Burberry Brit Rhythm Review | Men's Cologne and Fragrance -
January 28, 2014
Subscribe to Alpha M. on YouTube BURBERRY Brit Rhythm for Men Eau de Toilette, 50 ml. How to Wear Men's Cologne Alpha starts by issuing a disclaimer that he is not a men's fragrance or cologne *expert*. He is a fragrance novice and is loyal to a fragrance long past when he should be. He lists some of his past favorites: Drakkar, Cool Water, Acqua Di Gio, Armani Mania, and Dolce and Gabbana The OneRead More»

When Not to Wear Cologne | Men's Cologne and Fragrance -
August 20, 2013
Subscribe to Alpha M. on YouTube Some men don't know how to wear cologne: they wear too much or wear it in places they shouldn't. So when should you not wear it? Wearing too much cologne can be just as offensive as body odor. Aaron Marino of alpha m. discusses when not to wear cologne: job interviews, funerals, road-trip, the gym, and on a first date. Effectively wearing cologne takes finesse. Read More»
How to Wear Men's Cologne | Pulse Points for Fragrance -
May 29, 2013
Subscribe to Alpha M. on YouTube Who knows know what the term pulse point means? Alpha says that pulse points are where the blood vessels are closer to the skin's surface: behind knees, on chest, on wrist, and behind ears. Heat is created and the cologne smells a bit more. For an average cologne, pump three times (three pulse points). Don't rub- blot instead. Aaron Marino from alpha m. reiterates Read More»
Men's Cologne Chat | Fragrances and Scents for Men  -
October 1, 2012
Ferragamo Jack Black Gucci Guilty Intense Narciso Rodriguez Limited Edition Ben Sherman Eau de Toilette Victorinox Swiss Army Unlimited Aaron Marino of alpha m. covers his take and stance on men's colognes. He said it's up how the cologne smells on you. A cologne can smell completely different from the bottle in the store versus actually on a person. There are some crazy cologne heads, but cologneRead More»
How to Apply Men's Cologne | Fragrance Application -
April 26, 2012
Over-powering or over-applied men's cologne can be just as offensive as bad body odor. Aaron Marino of alpha m. instructs how to effectively apply men's cologne. Less is more and think subtle when applying. Aaron typically sticks to the three-squirt-rule. The key is not to get right up on your skin. You want to mist over yourself and disperse over your entire body.  Apply to the skin, not only onRead More»
The One for Men Review | Men's Cologne and Fragrance -
March 19, 2012
Aaron Marino of alpha m. presents a men's fragrance: Dolce and Gabbana's The One for Men. Alpha got this cologne a few weeks ago, and he loves it. The Dolce & Gabbana The One For Men Fragrance is a warm, oriental floral with modern sensuality. Developed with fresh masculine base notes, the cologne leaves you confident and scented all through the day. After Aaron's review of the cologne, he chaRead More»

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