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Beard

Are You A Lumbersexual? | The Modern Urban Man

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The urban male has been going through an identity transformation. Back early 2000, guys started to pay attention to themselves with style and grooming where previously it was only gay men. What did we call these men who were polished and dressed well? Metrosexual. The term is not being used any more. So, in this video men's style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro introduces a new breed of urban man!

A pseudo outdoorsy look of the lumbersexual screams, "I am a rugged son-of-a-bitch, and I've got a beard!" The lumbersexual is characterized by flannel shirts, boots, denim, and the obligatory beard. He probably carries a pocket knife to the microbrewery. Alpha is not making this up! Google it!

Alpha loves the lumbersexual look, which rejects society standards but still appreciates a nice pomade and artisan beard oil. This look is men reclaiming their masculinity. We as men have lost a little bit of our edge, but this whole lumbersexual movement helps reclaim masculinity. Some dudes are just sheep following it, but many are simply rejecting society, saying, "I am not going to be a pretty boy."


Past Topics

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Subscribe to Alpha M. on YouTube Recently, Roberto purchased a Virtual Grooming session from the Aaron Marino Store. Aaron Marino of alpha m. gives Roberto's background: he's a 30 year old, Senior Consultant at one of the big four auditing firms, and travels frequently. He feels like he's not getting taken as seriously as possible because of his *baby face*. There's a window between 25 and 35 yeaRead More»
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Subscribe to Alpha M. on YouTube Do you want to express your individuality through your facial hair? Facial hair can enhance and change a man's appearance. By creatively growing and grooming facial hair, you can totally change the look and dimension of your face. You can take away some perceived negatives as well by creating structure and balance. One factor trumps all others when determining whaRead More»

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