On July 6, 2008, Alpha started his YouTube channel. He hit 1 million this January 25, 2016. He says that the feeling was incredible. It took 8 years to make it to 1 million subscribers. 10 months later, he hit 2 million subscribes. In this video men's style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro says it doesn't feel the same and actually scares him. Why?
If this ends tomorrow, it would suck!
He feels incredible but also scared due to the success and the further he has to fall if it comes crashing down. He doesn't know how he'd recover if this went away. He realizes how fragile this whole thing is - how long the viewers want to watch him or how long YouTube will be around. Everyday that he does this for a living, he doesn't take it for granted. If it wasn't for the viewers, he'd still be driving a beer cart.
He has given so much of himself to this as well as personal satisfaction and value. He's a better person because he doesn't want to let down or disappoint the viewers. He feels very fortunate to do this -- overwhelming, amazing, and incredible. He thanks the viewers and says he can never give back as much as he's received.
Alpha feels like he is the luckiest guy in the world.
He has shitty days and effs things up, but he never loses sight on how incredible this is. 10 years ago he wouldn't have believed that filming & posting videos was his success. He says it's the best decision of his life, and he keeps trying not to eff it up. Seems simple, but it's now.
What's going to happen between now and 3 million?
Promotions with great brand partners. He loves talking about products. For every 1 product he promotes, he's been approached by 10. 9 out of 10 times he says 'no' because he wants to maintain his credibility. He regrets ONE product -- and he knew it from the moment he published it. He also didn't take Shark Tank deal due to maintaining his credibility. If he can't get behind a product, he won't promote it. Viewers won't like all of these products, but the promotions can give discounts for the viewers.
His content will include in-store vlog style videos as well as the Alpha M. Project (as soon as money is raised as it's expensive). He's also going to continue to do the best job he can. He loves the viewers and thinks you are all incredible. He thanks you for your support and friendship.