This video is the first of the Alpha M. YouTube Content Creator Spotlight. The creator featured will be someone that Alpha feels needs an Alpha M. push in the 'right direction.' In this video men's style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro presents Tony who Alpha has been watching for quite some time.
The Evolution of YouTube Men's Hair
Back in the day, there were a lot of guys getting into hair tutorials. The Kings of YouTube hair have been Slikhaar who have dominated and kicked ass. Their business revolves around their hair products, which pushes boundaries in men's hair. They had super explosive growth but then leveled out because they haven't changed their content. Currently, there are younger dudes with amazing hair that have started YouTube channels, and some of these guys started talking about other topics because hair is a very niche audience (you can only grow so much).
Tony the Hair
Alpha mentions some of the hair guys, but he has a soft spot for Tony the Hair. He's a fellow Italian, a great guy, and a cool dude. He's been adding more robust content, especially his recent videos that feature lookbooks. He's also throwing in workout and product reviews such as his killer Tiege Hanley review. He is passionate and motivated, and Aaron appreciates him trying to find his identity and for putting himself out there for criticism & ridicule. He's doing it and crushing it! And more than anything, he's someone Alpha would share a meatball sub with.