Killer Customer Service Is King | Daily Common Courtesy

September 20, 2012
Aaron Marino of alpha m. ordered a belt from Johnson & Murphy the other day. Since then, he received a hand-written postcard from the sale associate.

The point Alpha wants to make is about customer service and common courtesy. A surprise like this postcard elevates the perception of the company. These extra steps make such a difference. With day-to-day life, common courtesy needs to be extended whether ‘thank you’ notes or celebratory gifts.


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Aaron Marino (alpha m.) is the number 1 men’s lifestyle influencer with over 8 million followers combined across multiple social media channels.

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