When Not to Wear Cologne | Men's Cologne and Fragrance

August 20, 2013

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Some men don’t know how to wear cologne: they wear too much or wear it in places they shouldn’t. So when should you not wear it?

Wearing too much cologne can be just as offensive as body odor. Aaron Marino of alpha m. discusses when not to wear cologne: job interviews, funerals, road-trip, the gym, and on a first date. Effectively wearing cologne takes finesse.

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Featured video

In this tutorial, we’ll walk you through the steps to effortlessly achieve that laid-back, yet sharp hair look that Matt Rife rocks with ease. From the essential tools to the perfect application of Sea Salt Spray and Texture Powder, we’re revealing all the tips and tricks to elevate your hairstyle game… and unleash your inner Rife!

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