Aaron Marino of alpha m. leads a discussion about the audience that the retail outlets are geared toward. More mature guys, including Aaron, Hollister, Abercromie, and American Eagle are geared toward a younger audience. Old Navy is an in between store with basic options of men’s pull-overs, men’s shorts, men’s jackets, and v-neck shirts.
These men’s options are basics and, thus, not age specific. Old Navy (least expensive, least quality) is also interchangeable with The Gap and Banana Republic (most expensive, best quality) since they are owned by the same company. Another great idea is to look at the sales associates. If they all look 30-years younger than you, the store is probably too young for you.
