Aaron Marino of alpha m. leads a discussion about negotiating with retail sales as well as buying an automobile. First of all, retail sales and department stores cannot be negotiated. In the United States, you typically cannot negotiate with mall or retail stores due to them being corporate conglomerates.
What you can negotiate is large ticket price items like houses and cars. Negotiation is an art-form and requires research prior to entering into negotiations. Go into the car dealer with what you want your monthly car payment to be. Typical mark-up on an auto is $1,500 to $2,000, but flexibility exists with trade-ins. If you go in with, “I want my car payment to be _____ monthly, and here’s my trade-in. Make it work for me.” Be realistic with expectations.
