Alpha M. Success Story | How Gus Did It

February 12, 2013

What you are about to hear is a feel-good, inspirational story about Gustavo. Aaron Marino of alpha m. gives Gustavo’s background, which includes style that doesn’t bat 1,000 and a compressed vertebrae.

Gus, at one point, let himself go. But after being inspired by Alpha’s videos, Gus has lost 20 pounds, looks good, and feels great. You have two choices: you can let life happen or make it happen for you.

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Featured video

In this tutorial, we’ll walk you through the steps to effortlessly achieve that laid-back, yet sharp hair look that Matt Rife rocks with ease. From the essential tools to the perfect application of Sea Salt Spray and Texture Powder, we’re revealing all the tips and tricks to elevate your hairstyle game… and unleash your inner Rife!

Get 10% off all products mentioned (and anything else from Pete & Pedro) with code RIFEHAIR10