How to Grow a Popular YouTube Channel | 10 Things Aaron Marino Learned the HARD Way

October 20, 2016
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In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro is talking about YouTube — and your future YouTube channel. If you are interest in starting a channel, this video is for you!

In 2008, if Aaron knew about all of the blood, sweat, and tears that is put into building a successful YouTube channel, we would have given it a second thought. He’s learned a lot (and screwed up a lot) along the way. But it’s been the single best decision he’s ever made– and he had no idea that it was going to impact him so significantly personally and professionally. Bottom line, YouTube is an amazing platform.

Ten Secrets to YouTube Success

  1. Stop procrastinating — just do it!
  2. Do not focus on perfect – Alpha’s first videos were ‘so bad’ that they make him feel ‘nauseous’ now! Remember, with each video, they will get better.
  3. Drop the B.S. and be authentic – be yourself and honest
  4. Be consistent – upload consistently at a bare minimum of once a week (Alpha publishes 3xs a week)
  5. Make videos that you would want to watch – you will find an audience if you have a message.
  6. If you have a super-small focus niche, you won’t be able to grow to the massive millions. The more people you can appeal to, the larger your channel can become (for example: games, pranks, makeup).
  7. Don’t worry about subscribers – most people that will be watching your videos are not subscribers. Plus, making money on YouTube is all about video views. Look at what other popular people are talking about and what their most popular videos (then do the same title).
  8. Don’t try and reason with fools! – Alpha learned the hard way that you can’t reason with moron (trolls, haters, people spewing venom). He used to try to explain himself when people were talking trash, but that just fuels their fire. Thus, Alpha doesn’t respond to a lot of comments. He also doesn’t read a lot of comments because they can sting and hurt!
  9. YouTube is painful at times – it hurts when you are called names and says bad things to you. YouTubers are human, and you’ll be no different. If you have thin-skin or ultra-sensitive, know that people will pick you apart. Know that there are horrible people out there, and destructive comments can suck regardless how big your channel is! Alpha hates reading negative comments about himself and seeing thumbs-down on his videos.
  10. Have fun! YouTube is fun. Making content is fun. If you have fun, your audience will have fun.

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